Vancouver, British Columbia – April 15, 2015 – LED Dental Inc. (“LED Dental”), a wholly-owned Canadian operating subsidiary of LED Medical Diagnostics Inc. (“LED Medical”, “the Company”), is partnering with London Drugs to provide its VELscope® Vx Enhanced Oral Assessment Systems (“VELscope® Vx System” or “VELscope® Vx”) for a pilot program for oral cancer screenings. The pilot program will be conducted by dental professionals on April 14th, April 15th and April 17th at twelve London Drug pharmacies in the lower mainland of B.C. Canada and has been endorsed by the BC Oral Cancer Prevention Program (BC OCPP) and developed with oral medicine and pathology specialist Dr. Samson Ng of UBC.
“This is the first time we are working with colleagues outside the dental field to find ways to combat the minimally-known, but deadly, oral cancer,” said Dr. Samson Ng. Abnormal areas discovered during screening where follow-up is recommended will be documented on a form and provided to the customer to take to their dentist or healthcare provider. This service, initially to be offered at no cost to the customers, will then be offered at either no cost or a very low cost to customers on an on-going basis depending on the results of a survey that London Drugs will conduct among customers.
“We continue to see the pharmacy expanding its role in the health of Canadians,” said John Tse, London Drugs vice president. “This is a first ever for a pharmacy in Canada and we appreciate the support of LED Dental to help us build the pilot program.”
“We are pleased to be able to provide VELscope® Vx Systems to London Drugs and have the VELscope® Vx play an important role in oral cancer screening for the general public,” stated Dr. David Gane, CEO, LED Medical. “Our goal through this program is to assist London Drugs in contributing to a reduced incidence of oral cancer in Canada through early detection.”
This screening program will enhance the health of the general public. Access to preventative dental care varies across different income groups, but some estimates suggest the percentage of the population that does not have regular access to a dentist can be as high as 17%. This program also helps to respond to the growing demand for oral cancer screening which has risen recently because of the aging population, a growing awareness of oral cancer and the importance of early detection. Statistics from SEER (the Surveillance, Epidemiology, and End Results Program of the National Cancer Institute) indicate that 65% of oral cancer is discovered in the later stages when the survival rate is only 54%, whereas the 31% of cases that are found in the early stages have an 83% survival rate. Currently, 37% of patients diagnosed with oral cancer die within five years of their diagnosis.
The Company manufactures and markets the VELscope® Vx System, the dental industry´s leading adjunctive screening device for helping health-care providers discover and define the extent of a wide range of oral mucosal abnormalities – from viral, fungal and bacterial infections to cancer and pre-cancer. To-date, more than 25 million VELscope® Vx exams have been performed by more than 12,000 dentists in 23 countries.
About London Drugs
Founded in 1945, B.C.-based London Drugs has 79 stores in more than 35 major markets throughout British Columbia, Alberta, Saskatchewan and Manitoba including its online store www.londondrugs.com London Drugs offers consumers a range of products from digital cameras and cosmetics to computers and televisions. Renowned for its creative approach to retailing, the company employs more than 7,500 people with pharmacy and health care services being the heart of its business. Committed to innovation and superior customer service, London Drugs has established itself as a reputable and caring company and continues to position itself for future growth and development.
About LED Medical Diagnostics Inc.
Founded in 2003 and headquartered in Burnaby, British Columbia, Canada, LED Medical Diagnostics Inc., through its wholly-owned subsidiaries LED Dental Inc. and LED Dental Ltd, provide dentists and oral health specialists with advanced diagnostic imaging products and software, in addition to the award-winning VELscope® Vx tissue fluorescence visualization technology. Backed by an experienced leadership team and dedicated to a higher level of service and support, LED Dental is committed to providing dental practitioners with the best technology available by identifying and adding leading products to its growing portfolio.
The Company is currently listed on the TSX Venture Exchange (TSX-V) under the symbol “LMD”, the OTCQX under the symbol “LEDIF”, as well as the Frankfurt Stock Exchange under the symbol “LME”. For more information, call 844.952.7327 or visit www.leddental.com/investor-relations.